Users will soon have a new feature that allows them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the company disclosed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global launch. This advancement aligns with a surge in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising video streams on a popular video site only show content made by AI. A large amount of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently absurd or surreal.
“We know from our community that many people enjoy content created using AI tools, from AI artwork to informative clips, and we want to offer the community the power to adjust the amount of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its service identified as artificially created. In total, over 100 mn media items are submitted to the platform each day, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the level of artificial media they see by accessing the content preference option in the application and selecting the AI content topic. Other topics that currently be adjusted under the tool include current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige creators to identify lifelike AI-generated content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the service will from now on attach an artificially created label to content made using its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This action is intended to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2 million AI literacy fund for specialists and organizations to produce informative material about responsible artificial intelligence. This project will assist educational bodies specializing in teaching computer science.
Moderation Strategy
The platform has supported its safety measures, amid controversy over proposals to cut jobs for numerous safety staff in the United Kingdom. TikTok is expected to eliminate 439 jobs in its trust and safety department in London, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by eliminating the most harmful content before it gets reviewed by staff. The platform reported a notable drop in disturbing and violent content handled by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
